Just like many other hair techniques, the perm has been around for quite some time. As technology began to change, so did the hair process for perms. Perms are the way to chemically and permanently have curly or wavy hair. Curling irons work as well; however, the curls will loosen after the day is over. If one was looking for more of a permanent curl for everyday styles, perms would be their best bet.
Where It All Began
During the 1950’s, curly hair was the in-style hair. Hair Salons were using a styling technique called the Cold Wave to create permed curls with better chemicals. The Cold Wave was the process that would use dry hair, sectioned and curled around a plastic rod. After that process, the hairstylist would then pour a solution, normally Pagoda Cold Wave lotion, and would completely soak the hair. Our creator of End Wraps, Ray DiMartino, was working as a sales representative for the local hospitals. During this time, he was selling wet-strength tissue paper to be used for hospital beds. At Hair Salons, hair stylists were using cloth-like material to help the chemical go through the rod without damaging the hair. He experimented with the concept of using the tissue paper he was selling to be used for perm purposes rather than the cloth-like material. This was the creation of End Wraps and a new era for perms.
End Wraps are light-weight, wet strength tissue paper used on the ends of the hair for the perm solution to go through the rods and curl the hair. In 1952, Ray DiMartino began to manufacture End Wraps to sell to Beauty Distributors such as Goody. He has credited this product to the beginning of his success and the launch of the W.R. Rayson.
After the launch of End Wraps, Ray created another perm product called Block-It. Perms continued to be the top hairstyle technique and other forms began to be created, such as the Root Perm. Root Perms are done at the root of hair. This technique is used to perm new growth at the root of the hair that has been previously permed or to add extra lift at the root area. Block-It helps protect the hair and won’t strengthen the existing perm. Block-It can be used for touch up perms, partial perms, and weave perms.
End Wraps are available in various sizes for each hair length; Jumbo End Wraps 2.5 x 4 inches, Regular End Wraps 2.25 x 3.25 inches, and Super Jumbo End Wraps 3 x 4 inches. All the sizes have 1000 sheets per box.